Skylark（すかいらーく）
In-store media
No.1 in number of stores
Family restaurant in-store advertising
Skylark（すかいらーく）
What is in-store media?
Skylark Group Japan's largest restaurant chain, with approximately 3,000 stores across all 47 prefectures.
This store is an advertising medium that uses the store as a media space.
- Number of stores targeted by in-store media
- Approximately 2,300 stores
- Store area
- 47 prefectures
- Annual number of visitors
- 270 million people
- Number of customers per store (per day)
- Average 300 people
- Number of visitors per group
- 2.0-1.8 people
- Average customer stay time
- Approximately 60 minutes
Wide range of eligible brands
With the wide variety of brands offered by Skylark Group, including Gusto（ガスト）, Bamiyan（バーミヤン）, and Syabuyo（しゃぶ葉）, you can advertise to a wide range of customers.
For a wide range of ages
Reachable
- Skylark Group as a whole
User age (%) 
The ratio of men in their 30s to 50s is 64% and women are 68%, with young people and new families using the restaurant. In addition, the number of seniors using the restaurant is increasing during the morning hours.
Skylark（すかいらーく）'s in-store advertisement
Three strong reasons
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According to your needs
Freedom to choose the storeYou can select individual stores to advertise at. You can segment your ads based on various criteria, such as area, store brand, or trade area, according to your needs.
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Long advertising exposure time
= average approx. 60 minutesThe time spent waiting for a meal or taking a break after eating is the time spent interacting with the ad. This allows people to take their time to carefully view the ad, deepening their understanding and penetration of the appealing content.
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Inducing word of mouth
It also has the effect of generating buzz!The number of people per group is 1.8 to 2.0, and it is characterized by the ability to interact in groups.
This can be done while people are waiting for their meal or when there is free time for conversation, so it is expected to have the effect of sparking conversation on the spot.
You can freely choose the store where you want to advertise!
Deeply appeal to your target audience
Various types of advertising media
You can choose
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Digital Menu Book
This is a signage advertisement delivered to menu tablets. After an order is submitted, a screen saver is projected after a certain time has passed.
- Brand
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table sticker
This is a sticker advertisement that is affixed directly to tables inside in-store.
- Brand
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Table stand
This is an advertisement that utilizes one side of a paper napkin stand. Advertisements can be displayed on the front of the table stand (square pillar) inside in-store, and flyers can be inserted inside.
- Brand
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Delivery & Take Out Sampling
The samples will be included with home delivery and Take Out, so you can view them at mealtimes at home.
- Brand
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Advertising examples and industries
- Leisure Services
- Accommodation, travel, fitness clubs, amusement parks, theme parks, hot springs, commercial facilities
- education
- Cram schools, correspondence courses, teaching materials, preparatory schools, private tutors, English conversation classes, kindergartens
- Events and Announcements
- Concerts, sports, TV shows, movies, games, apps, model auditions
- administration
- Election Commission, fire department, tourism association, hometown tax consultation desk, various educational activities, public services
- Housing and Real Estate
- Property introduction, tenant recruitment, renovation, house inspection
- retail
- Automobiles, men's clothing, cosmetics, clothing, shoes, sweets, beverages, books, toys, electrical appliances
Meets advertiser needs
Promotion Plan
We use a variety of store selection methods to propose promotion plans that meet the needs of advertisers.
- Nationwide plan
- A nationwide promotion plan utilizing approximately 2,300 stores across 47 prefectures.
This allows for nationwide reach, which can help increase awareness in one fell swoop. - Brand segment plan
- It is also possible to segment by focusing on the different customer attributes for each brand, such as "Jonathan's（ジョナサン）" which has a high ratio of female customers, or "Yumean（夢庵）" which has many customers in their 40s or older. It is also possible to combine this with "area".
- Area segment plan
- This can be done from a variety of perspectives, including prefectures, cities, towns, and villages, as well as within a certain radius of a train station or along a train line.
- Trade area segment plan
- This is a segmentation method based on the advertiser's desired trade area (such as "within a certain radius of the base"). It is particularly effective for promotions that take advantage of proximity, such as directing customers to bases.
How to use
*Depending on the advertising media, there may be changes to the procedures for distribution and posting.
- Application
- visual
examination - Submit your manuscript
- Proofreading completed
- delivery·
Posting begins
Inquiries / Contact Information
Skylark Holdings Holdings Co., Ltd. In-Store Media Team
info-instore@skylark.co.jp